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By the 1960s, after establishing a solid reputation and extensive know-how in the art of tailoring, Boglioli decided to share its valuable craftsmanship and began producing suits for other fashion houses. It was not until 1973 that the Boglioli brand was officially born. The brand introduced an innovative proposal that blended classic masculine elements with cutting-edge techniques, such as the deconstructed jacket and a unique garment-dyeing approach. Boglioli did not simply create garments but redefined the concept of luxury in the world of jackets. It was the first brand to introduce a fully deconstructed jacket to the market, challenging the conventions of the time.